How Editing Changed the Way We See Film: From Eisenstein to TikTok
Film editing is more than just cutting and splicing footage — it’s the invisible art that shapes how we feel, think, and interpret stories. From the revolutionary theories of Sergei Eisenstein to the bite-sized rhythms of TikTok, editing has evolved into a language of its own.
In the 1920s, Soviet filmmaker Sergei Eisenstein introduced the concept of intellectual montage — the idea that two juxtaposed shots could create a new meaning not present in either alone. In Battleship Potemkin, the rapid cuts during the Odessa Steps sequence evoke chaos and emotional intensity. Eisenstein believed editing could manipulate time, space, and emotion — turning film into a tool for ideological impact.
While Eisenstein favored bold, disruptive cuts, Hollywood embraced continuity editing — a seamless style that keeps viewers immersed. Techniques like the 180-degree rule, match cuts, and eyeline matching became standard. Editors like Thelma Schoonmaker (Scorsese’s longtime collaborator) mastered the art of rhythm and pacing to guide emotional flow.
The 1980s and 90s saw a shift toward rapid editing, driven by music videos and commercials. Fast cuts became synonymous with energy and youth. Editors began using jump cuts, overlays, and split screens to create visual excitement — influencing film, TV, and advertising.
Today, platforms like TikTok have redefined editing for a new generation. Users create compelling narratives in under 60 seconds using transitions, filters, and sound sync. Trends dictate editing styles — from smash zooms to glitch effects.
Editing is no longer confined to professionals; it’s a tool for self-expression, humor, and virality. However, while anyone can edit a video today, professional editors bring a deeper understanding of rhythm, narrative structure, and emotional impact.They know how to balance creativity with clarity, ensuring that every cut serves a purpose — whether it’s for marketing, storytelling, or cinematic effect. That’s why our platform focuses on high-quality, professional editing — helping creators elevate their content beyond trends and into timeless visual storytelling.