We created a dynamic vertical video for Applewood Auto Group, highlighting their extensive range of vehicles and commitment to customer satisfaction across their 12 locations in British Columbia.
Applewood Auto Group – Established in 1998, Applewood Auto Group has grown to become a prominent automotive dealership group in British Columbia. With 12 locations across Greater Vancouver and Vancouver Island, they offer a diverse selection of vehicles from renowned brands such as Nissan, Kia, Ford, INFINITI, Mitsubishi, GM, and Mazda. Their mission is to provide an exceptional car-buying experience, combining a vast inventory with unparalleled customer service.
To produce a captivating vertical video that showcases Applewood Auto Group's extensive vehicle inventory, diverse brand offerings, and commitment to customer satisfaction, tailored for social media platforms.
1. Concept Development & Scriptwriting
Collaborating closely with Applewood Auto Group, we developed a concise script that effectively communicates their brand values, diverse vehicle offerings, and commitment to customer satisfaction.
2. Storyboarding & Visual Planning
We designed a visual narrative that highlights key aspects of Applewood Auto Group's operations, including dealership locations, vehicle showcases, and customer interactions, ensuring a cohesive and engaging story.
3. Filming
Utilizing high-quality equipment, we captured footage across multiple dealership locations, showcasing a variety of vehicles and customer experiences to provide an authentic representation of Applewood Auto Group's operations.
4. Post-Production & Editing
In the editing phase, we incorporated dynamic transitions, brand-consistent graphics, and a compelling voiceover to enhance the video's impact and ensure it resonates with the target audience.
5. Final Delivery & Optimization
The final video was optimized for social media platforms, ensuring compatibility with various formats and specifications to maximize reach and engagement.
Challenge: Effectively showcasing a diverse inventory across multiple locations in a concise format.
Solution: We utilized dynamic editing techniques and split-screen visuals to highlight a variety of vehicles and dealership locations within the short video duration.
Challenge: Capturing the essence of Applewood Auto Group's customer service commitment in a brief video.
Solution: We focused on authentic customer interactions and testimonials to convey the company's dedication to customer satisfaction.
The final vertical video successfully encapsulates Applewood Auto Group's brand essence, showcasing their extensive vehicle inventory, diverse brand offerings, and commitment to customer satisfaction. The video has been well-received on social media platforms, enhancing brand visibility and engagement with the target audience.
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