We created a dynamic racing-focused video for Applewood Auto Group, highlighting their sponsorship of the GT4 America Series and their charity car giveaway in partnership with Autism BC.
Applewood Auto Group is a leading automotive dealership group in British Columbia with 12+ locations. Known for its deep community ties and modern approach to branding, Applewood has recently expanded its visibility through motorsport sponsorships.
To produce a high-energy, emotionally driven video that highlights Applewood’s involvement in the Pirelli GT4 America Series, their collaboration with Flying Lizard Motorsports, and their charitable initiative with Autism BC.
1. Storyline & Concept:
The video blends adrenaline-fueled racing visuals with the emotional impact of Applewood’s annual charitable car giveaway. At its core, it’s about passion, performance, and purpose—on and off the track.
2. Visual Style:
We captured racing action with sleek editing, dramatic sound design, and bold text overlays to reflect the thrill of GT4 competition. This was combined with cinematic footage of the giveaway vehicle—a 2024 Nissan Z—framed within the charitable mission.
3. Messaging Strategy:
The video not only celebrates Applewood’s commitment to motorsport excellence but also ties it to a powerful cause—raising funds and awareness for Autism programs across BC.
Challenge: Balancing high-speed motorsport content with heartfelt community messaging.
Solution: Through dual storytelling arcs—racing and charity—we created a video that energizes and inspires.
Challenge: Integrating multiple brand narratives (Applewood, Nissan, Flying Lizard, Autism BC).
Solution: A cohesive visual and tonal strategy that aligned all parties under a shared mission of impact and excellence.
The video increased engagement across Applewood’s social platforms and helped amplify awareness of the Autism BC car raffle. It also solidified Applewood’s evolving identity—not just as an auto group, but as a bold, community-driven brand with a passion for performance and purpose.
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